About The Challenge


Kikkerland Design is proud to announce it’s partnership with A.S. Adventure, Belgium’s largest outdoor retailer, and students from the Design Academy Eindhoven (DAE) in the Netherlands. Kikkerland and A.S. Adventure are working together with the students at DAE to create the next best innovative product for urban outdoor adventures.

We live in a fast paced, digital-centric world where people crave constant distraction. We risk becoming listless, overly dependent on our devices. The goal of this design challenge is to create objects that inspire people to unplug, slow down and invest in their outdoor environment. The students are tasked with creating designs that speak to the ingenuity that comes from self-reliance and discovery. The designs aim to achieve a sense of balance in a fast-paced generation using the sensorial aspects of:

Active Motion, Lighting, Food Trends, and Pure Adventure.

Head of DAE, Man & Activity, Oscar Pena, along with Professor’s Natassia Jacobs, Chris Koens, Mieke Meijer and Christopher Brach will be guiding students and reviewing all products & concepts through out the semester.

Final products are online at (www.asadventuredesignchallenge.com) for a public vote January 16 – 31st. People can vote for their favorite designs to determine the People’s Choice Winner.

The winning products will be posted on this website on February 2nd.

An exhibition of the finalists will be presented in New York City at WantedDesign Manhattan in collaboration with NYCxDESIGN, May 19 - 22, 2018.